Get to know who I am

Sharing my passion for our oceans to get more seafood into more kitchens.

What do I bring to the table?

Combined 15 Years Experience

Direct, proven experience in the seafood industry and brand focused business development.
MBA & Business Consulting

In depth knowledge of business development and financial requirements for investments.
Access to Network

Access to upwards of 160 top quality seafood buyers, retailers, and traders around the globe.
International Background

Cross Border Consulting experience with multi-cultural specific insight.

My Mission

More seafood into more kitchens.

Teachers of patience, serenity, and respect; our world’s oceans are a cure for much of our societal and personal ailments; either of the soul, the body, or the mind.

From the gentle ebb and flow of the tides to the growling unstoppable power of an ocean storm; the oceans abound with energy and life.

As alien as the distant reaches of outer-space for many, and a home for the few; there is a deep chasm that has estranged the many from the ocean’s message.

While for many there is a long journey before they pierce the water’s surface, the oceans can reach into their lives and offer its qualities through its boundless nourishments.

I help tell the stories of love, joy, struggle, and resilience of the people who call it home and are stewards of its resources.

Crossing the chasm to get more seafood into more kitchens.

“A goal without a plan is just a wish.
And action without a plan is a nightmare.”

The problem I want to solve

Seafood has, for the most part, stayed on the bench while other food products battle it out on the playing field; innovating their offer and communications to reach new consumers.

I see the seafood industry as stuck in an established business model that is neither relevant, necessary, nor strategic.

Businesses now have an opportunity, unlike before, to rethink their role in the supply chain and create new business models; enhancing their long term business development strategies.

Why I am the right person for the task

Brand Strategist

Good ideas become great when there is a plan, especially in business.
Seafood Advocate

Having walked the decks, and hauled the ropes; I know the stories behind the products.
Business Craftsman

The art in the science, every business needs skilled and experienced hands.

Beyond the business world

A fervent explorer

Always looking for a deeper reef to dive, a new market to open, or a new dish to try.
A family man

Striving to be a guide for my household; teach my two young boys the importance of a balanced lifestyle for emotional, spiritual, and physical well-being.
A waterman

More at home under the water than anywhere else. Our oceans are our wisest grandparent, teaching us patience, serenity, and respect.