“Bridging the gap between brands and consumers in the seafood industry.“

Branding | Marketing | Product Development

“My role is to a shine light on the complexities shaping our relationship with seafood and the blue foods system.”

“On a journey through the blue foods system.”

A first-hand account to connect with honest answers about the blue economy.

“If you want to succeed, it is not enough to simply be better, you have to be different.”

Who is Aacini Huerta?

  • Brand Strategist

  • Seafood Advocate

  • Business Craftsman

Learn more about Aacini

“It’s time to transform the way we think and talk about seafood.”

Taking a deeper dive to look at our relationship with seafood and the blue economy.

Latest Editorial Contributions

 

Jump aboard and join me on the trans-oceanic voyage across the blue economy.

 

On Air

Right Off the Press

Featured
Of Economic Theory and The Archive of Life
Marketing, Consumer Habits
Of Economic Theory and The Archive of Life
Marketing, Consumer Habits

Exploration and discovery have yet to encounter their bounds, even today as we sail into the first quarter of the XXI century we are frequently bestowed with unique discoveries from the natural world. One of these contemporary findings is a fascinating critter who roams from the tropics to the poles, the coasts to the mountains, the jungles to the deserts, the rural to the megalopolis: Custumarius rationalis logicus. Just as the cavernous files depicted the most prominent features; binomial nomenclature convention follows suit with the scientific name offering us clues as to the creature's most prominent characteristics. Custumarius relates to its unique capability for gathering and collecting, rationalis logicus refers to a unique behavioral trait that is observed when making choices as there is always a rational framework that leads to logical decisions. 

Marketing, Consumer Habits
Featured
Seaspiracy and The Ensuing PR Crisis for the Seafood Industry
Seafood Industry, Public Relations, Communications Strategies
Seaspiracy and The Ensuing PR Crisis for the Seafood Industry
Seafood Industry, Public Relations, Communications Strategies

In one fell swoop, Seaspiracy lacerated the seafood industry's position as a viable solution for a plethora of the world’s impending challenges around food security, health, economic development, sustainability, innovation, and prosperity through a superbly tuned act of persuasion. In response to this vivid, graphic, and evocative theatrical and scripted tragic drama (can we truly grant it the right of “documentary”?), the seafood industry simply clutched its bleeding gash, began attempting to reason with its adversary, and pleading for compassion from its own supporters; all the while searching for pity amongst the crowd.

What lessons can we take to improve how we communicate with consumer makets?

Seafood Industry, Public Relations, Communications Strategies

“Taking a deeper dive to look at our relationship with seafood and the blue economy”

 
 

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