The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
Of Economic Theory and The Archive of Life
Exploration and discovery have yet to encounter their bounds, even today as we sail into the first quarter of the XXI century we are frequently bestowed with unique discoveries from the natural world. One of these contemporary findings is a fascinating critter who roams from the tropics to the poles, the coasts to the mountains, the jungles to the deserts, the rural to the megalopolis: Custumarius rationalis logicus. Just as the cavernous files depicted the most prominent features; binomial nomenclature convention follows suit with the scientific name offering us clues as to the creature's most prominent characteristics. Custumarius relates to its unique capability for gathering and collecting, rationalis logicus refers to a unique behavioral trait that is observed when making choices as there is always a rational framework that leads to logical decisions.
Lessons From the Dark Underworld of Branding
It is just as important to define our brand’s purpose as it is to show who our brand is, that is what our community looks like. While our businesses will most likely not be violently facing off against others, if you’re looking for a bare knuckle street brawl to defend the sanctity of almond milk over whole milk… you should seek some help… professional help, sooner than later; they are standing for a belief: principles and a purpose. And as we can see from the success that re-branding an idea, not changing it, but simply showing a different face, has on its reach; we cannot neglect the power of the human element in branding.
An Oasis of Empathy and Compassion in a Desert of Indifference.
Finding the proper formula in order to attract customers to our businesses’ front door has proven itself a unique challenge. How do we motivate and invite them to leave the relative safety and comfort of their homes without looking tone deaf to the realities that we are all living?
It is true, our clients, and society at large, expect all businesses to participate in caring for people’s health; so, if this is the case then I just want to ask: “Why do you invest your capital resource, which is already stressed, into repeating to your customers that you are taking care of them?” No one is going to give you a standing ovation for it, it’s the least that they expect from you.
