The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
The Fall of Icarus and The Chasm
Standing at the edge, looking across the gap, leaders in the seafood industry are asking variations of the same question “How do we make it across successfully?”
In an attempt to position our brand in the marketplace, we run the risk of, as Icarus himself, flying too high; concentrating on our product merely as a functional element.
The Demise of an Empire, A New Sun Rises
Today, breaking out of the traditional mold and restructuring business models doesn’t carry the same risks that it did a couple of decades ago; we have much more freedom to test markets and products with minimal capital and scale accordingly when we strike a winning market-product match.
Albeit, this type of freedom and prosperity has its price; the price of talking with our consumers. The price of building and marketing our brand.
