The Crow’s Nest

It’s not about giving the smartest answer… it’s about asking the sharpest questions.

More seafood into more kitchens.

Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.

Lets take a deeper dive to look at our relationship with seafood and the blue economy

Catch of the Day

Today’s Freshest News

Drowning Loneliness in a Sea of Cheers

Drowning Loneliness in a Sea of Cheers

With the ever increasing volume of content flowing through social media, it was beginning to get harder and harder to get your consumer’s attention, and even harder still to retain it. With an average time of a little over one second of viewing time per image, hyperinflation hit the social media currency; and I’m talking about Venezuela type hyperinflation. This invalidated the value of the like as a currency, no longer interchangeable for conversions.

So the question now is: What replaces it? Gold? Seashells? Bartering? That would be neat: give me 33 likes and the ceramic mug is yours, 8 more likes for express shipping. The question that we should be trying to answer is; What is it that consumers are searching for?

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