Finding the proper formula in order to attract customers to our businesses’ front door has proven itself a unique challenge. How do we motivate and invite them to leave the relative safety and comfort of their homes without looking tone deaf to the realities that we are all living?

It is true, our clients, and society at large, expect all businesses to participate in caring for people’s health; so, if this is the case then I just want to ask: “Why do you invest your capital resource, which is already stressed, into repeating to your customers that you are taking care of them?” No one is going to give you a standing ovation for it, it’s the least that they expect from you.