The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
The Bleeding Edge of Utilitarian Marketing.
Beauty has no place in a world that only values the utilitarian and rejects all which it does not understand or which requires patience. Pages in magazines, hours of videos on Youtube, photos on social media, and entire websites demonstrate how their products work for us in our daily lives. In his 2009 documentary film, Roger Scruton, a philosopher, questions what the use is for a friendship? What is the use of an engaging conversation? You’re not going to use it for an end, but a certain warmth that radiates from the love, the beauty of empathy and compassion envelops you. What is the use of music? Why do we feel overwhelmed with emotions whenever we hear a piano sonata or a violin suite?
We have lived a life deprived from the freedom to search out beauty, markets are inundated with utilitarian products and services. We find ourselves in a world that lacks compassion, where our channels of communication are saturated with solutions to evermore complex problems that originate from deeper needs. A world without beauty is a world that is ill.
An Oasis of Empathy and Compassion in a Desert of Indifference.
Finding the proper formula in order to attract customers to our businesses’ front door has proven itself a unique challenge. How do we motivate and invite them to leave the relative safety and comfort of their homes without looking tone deaf to the realities that we are all living?
It is true, our clients, and society at large, expect all businesses to participate in caring for people’s health; so, if this is the case then I just want to ask: “Why do you invest your capital resource, which is already stressed, into repeating to your customers that you are taking care of them?” No one is going to give you a standing ovation for it, it’s the least that they expect from you.
