The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
The Human Side of Product Marketing
Product marketing is not about monologuing our way into a one-time purchase, a lustful hunger that can be satisfied by proximity rather than choice. It is about pointing the light ahead on their journey, rather than shining a light on ourselves; proving that our product and all its features help them better navigate through the twists and turns of life towards that sought after end-state.
In a Marketing Week article Mimi Turner, of the B2B Institute, joked that “if B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. Forget those cuddly polar bears, Coke just needs to let customers know that it’s 98% effective in reducing thirst.”
A Dream Lost in Time.
From a far gone era, they once reigned the vastness of our oceans, lands and skies. Today, fossils are among the few remains that prove that they once roamed our planet. Drastic changes in the environment set off the painfully slow demise of more than a thousand species; leaving only their footprints and bones as evidence that they once thrived in a better yesterday.
Lust in a World Thirsty for Love
Stealing a million dollar painting is useless unless you have someone who can find the right buyer, a fence. They themselves do not commit the crimes, but have access to a network of potential consumers. Utilizing their insight into a network, they are able to choose what items are best suited for their network and which ones don’t make the cut: quality, perceived value, functionality, features.
Why can’t thieves just directly access their market? Consumers of reallocated goods have specific needs: anonymity, privacy, time restraints; they prefer to bypass the promise of a lower price offered by a “direct seller” and pay a premium for their products by paying the middle man who offers them the complete value that they are looking for.
The Bleeding Edge of Utilitarian Marketing.
Beauty has no place in a world that only values the utilitarian and rejects all which it does not understand or which requires patience. Pages in magazines, hours of videos on Youtube, photos on social media, and entire websites demonstrate how their products work for us in our daily lives. In his 2009 documentary film, Roger Scruton, a philosopher, questions what the use is for a friendship? What is the use of an engaging conversation? You’re not going to use it for an end, but a certain warmth that radiates from the love, the beauty of empathy and compassion envelops you. What is the use of music? Why do we feel overwhelmed with emotions whenever we hear a piano sonata or a violin suite?
We have lived a life deprived from the freedom to search out beauty, markets are inundated with utilitarian products and services. We find ourselves in a world that lacks compassion, where our channels of communication are saturated with solutions to evermore complex problems that originate from deeper needs. A world without beauty is a world that is ill.
