The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
Seaspiracy and The Ensuing PR Crisis for the Seafood Industry
In one fell swoop, Seaspiracy lacerated the seafood industry's position as a viable solution for a plethora of the world’s impending challenges around food security, health, economic development, sustainability, innovation, and prosperity through a superbly tuned act of persuasion. In response to this vivid, graphic, and evocative theatrical and scripted tragic drama (can we truly grant it the right of “documentary”?), the seafood industry simply clutched its bleeding gash, began attempting to reason with its adversary, and pleading for compassion from its own supporters; all the while searching for pity amongst the crowd.
What lessons can we take to improve how we communicate with consumer makets?
The Rhythm of Lovemarks
Stepping on toes, elbows to the head, awkward looks, and just an overwhelming feeling of being lost. An unearthly flow, a synchronized momentary chaos, an unexpected sway of the hips that leads to an embrace, and a blissful feeling of connection. You experience one or the other but you cannot experience both; either you look out at the dance floor and feel terror or you see an opportunity to improvise and connect.
Wandering the Stale Plains of Consumer Markets
Let us imagine living in a world devoid of meaning, one in which our only purpose is to produce an output that functions as an input for a system; the byproduct being our very existence. I am not the first to envision this dystopian scenario; many authors, scientists and philosophers have questioned life and its purpose. Theories varying from insignificance to the functional even up to the divine and transcendental; the purpose of life apparently continues to evade consensus.
