In one fell swoop, Seaspiracy lacerated the seafood industry's position as a viable solution for a plethora of the world’s impending challenges around food security, health, economic development, sustainability, innovation, and prosperity through a superbly tuned act of persuasion. In response to this vivid, graphic, and evocative theatrical and scripted tragic drama (can we truly grant it the right of “documentary”?), the seafood industry simply clutched its bleeding gash, began attempting to reason with its adversary, and pleading for compassion from its own supporters; all the while searching for pity amongst the crowd.

What lessons can we take to improve how we communicate with consumer makets?