The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
The Pursuit Evoked by the Revival of the Analogue
For some reason which I still do not understand, we were convinced that time spent in the meditative states of selecting ingredients and preparing our meals were a waste that greedily ate away at our most valuable asset, our free time.
Back in the soothing warmth that emanates from the heating cast iron awaiting its turn, and the pot gently simmering next to the kettle; we find that the kitchen offers a gift greater than any intoxicating pleasure; true freedom found through purpose as there are few pursuits as noble as nourishing those we love.
The Human Side of Product Marketing
Product marketing is not about monologuing our way into a one-time purchase, a lustful hunger that can be satisfied by proximity rather than choice. It is about pointing the light ahead on their journey, rather than shining a light on ourselves; proving that our product and all its features help them better navigate through the twists and turns of life towards that sought after end-state.
In a Marketing Week article Mimi Turner, of the B2B Institute, joked that “if B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. Forget those cuddly polar bears, Coke just needs to let customers know that it’s 98% effective in reducing thirst.”
