The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
Beyond the Horizon; the Silent Conquest.
What happens when we step out and away from these kingdoms and into the market’s no-man’s land, its savagery in full display between the packaged, frozen, and shelf-stable products that inhabit the lawless freezers and aisles?
The faux fish tribe has been journeying into no-man's land for a better part of the last three decades, slowly but surely making progress and carving out their share of the market whenever they strike gold in the form of a popularly accepted product.
The Demise of an Empire, A New Sun Rises
Today, breaking out of the traditional mold and restructuring business models doesn’t carry the same risks that it did a couple of decades ago; we have much more freedom to test markets and products with minimal capital and scale accordingly when we strike a winning market-product match.
Albeit, this type of freedom and prosperity has its price; the price of talking with our consumers. The price of building and marketing our brand.
A Dream Lost in Time.
From a far gone era, they once reigned the vastness of our oceans, lands and skies. Today, fossils are among the few remains that prove that they once roamed our planet. Drastic changes in the environment set off the painfully slow demise of more than a thousand species; leaving only their footprints and bones as evidence that they once thrived in a better yesterday.
You’re Not Disruptive, You’re Bad at Innovating.
Many times I have found myself politely nodding my head with my hands forming the Merkel triangle (yes the one that has been present at all the G20 meetings for the past 8 plus years) as I listen to a prospective client talking about industry disruption citing Amazon, Apple, Uber, Airbnb, Tesla as case studies of how simple it is to come up with a great idea, develop it, test it, finance it, market and launch it.
I do not blame them for not having a grasp on the subject of industry innovation; most of these business owners are too busy looking inward to understand that innovation begins outside and far away.
