The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
A Rift Between The Promise and The Dream.
It is no secret, the seafood industry is in dire need of innovation on the consumer facing front. For the better part of the last decade, the seafood industry has been arduously laboring away at diverting attention towards its two or three presentations: fresh or frozen options of whole or fileted.
Seafood producers and retailers haven’t had to invest beyond logistics and distribution for the most part when it comes to business development strategies. Innovation aimed at efficiency of delivery to specifically meet the restaurant industry’s needs has encircled strategy sessions rather than creating unique selling propositions through value-added products.
The Fall of Icarus and The Chasm
Standing at the edge, looking across the gap, leaders in the seafood industry are asking variations of the same question “How do we make it across successfully?”
In an attempt to position our brand in the marketplace, we run the risk of, as Icarus himself, flying too high; concentrating on our product merely as a functional element.
Navigating the Straits Towards Consumer Markets
Data, or data, however it is you want to pronounce it, is the new buzzword in business. An especially favorite one being thrown around at executive business meetings lately; right next to disruptive.
Data in itself is not the answer but the key that unlocks a peek into the future. Without experience, we run the risk of falling into its seductive spiraling vortex and getting gridlocked, unable to discern between relevant and actionable data and the blinding white noise.
The Demise of an Empire, A New Sun Rises
Today, breaking out of the traditional mold and restructuring business models doesn’t carry the same risks that it did a couple of decades ago; we have much more freedom to test markets and products with minimal capital and scale accordingly when we strike a winning market-product match.
Albeit, this type of freedom and prosperity has its price; the price of talking with our consumers. The price of building and marketing our brand.
A Dream Lost in Time.
From a far gone era, they once reigned the vastness of our oceans, lands and skies. Today, fossils are among the few remains that prove that they once roamed our planet. Drastic changes in the environment set off the painfully slow demise of more than a thousand species; leaving only their footprints and bones as evidence that they once thrived in a better yesterday.
