The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
Seaspiracy and The Ensuing PR Crisis for the Seafood Industry
In one fell swoop, Seaspiracy lacerated the seafood industry's position as a viable solution for a plethora of the world’s impending challenges around food security, health, economic development, sustainability, innovation, and prosperity through a superbly tuned act of persuasion. In response to this vivid, graphic, and evocative theatrical and scripted tragic drama (can we truly grant it the right of “documentary”?), the seafood industry simply clutched its bleeding gash, began attempting to reason with its adversary, and pleading for compassion from its own supporters; all the while searching for pity amongst the crowd.
What lessons can we take to improve how we communicate with consumer makets?
The Fall of Icarus and The Chasm
Standing at the edge, looking across the gap, leaders in the seafood industry are asking variations of the same question “How do we make it across successfully?”
In an attempt to position our brand in the marketplace, we run the risk of, as Icarus himself, flying too high; concentrating on our product merely as a functional element.
