The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
Of Economic Theory and The Archive of Life
Exploration and discovery have yet to encounter their bounds, even today as we sail into the first quarter of the XXI century we are frequently bestowed with unique discoveries from the natural world. One of these contemporary findings is a fascinating critter who roams from the tropics to the poles, the coasts to the mountains, the jungles to the deserts, the rural to the megalopolis: Custumarius rationalis logicus. Just as the cavernous files depicted the most prominent features; binomial nomenclature convention follows suit with the scientific name offering us clues as to the creature's most prominent characteristics. Custumarius relates to its unique capability for gathering and collecting, rationalis logicus refers to a unique behavioral trait that is observed when making choices as there is always a rational framework that leads to logical decisions.
The Pursuit Evoked by the Revival of the Analogue
For some reason which I still do not understand, we were convinced that time spent in the meditative states of selecting ingredients and preparing our meals were a waste that greedily ate away at our most valuable asset, our free time.
Back in the soothing warmth that emanates from the heating cast iron awaiting its turn, and the pot gently simmering next to the kettle; we find that the kitchen offers a gift greater than any intoxicating pleasure; true freedom found through purpose as there are few pursuits as noble as nourishing those we love.
The Human Side of Product Marketing
Product marketing is not about monologuing our way into a one-time purchase, a lustful hunger that can be satisfied by proximity rather than choice. It is about pointing the light ahead on their journey, rather than shining a light on ourselves; proving that our product and all its features help them better navigate through the twists and turns of life towards that sought after end-state.
In a Marketing Week article Mimi Turner, of the B2B Institute, joked that “if B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. Forget those cuddly polar bears, Coke just needs to let customers know that it’s 98% effective in reducing thirst.”
Lessons From the Dark Underworld of Branding
It is just as important to define our brand’s purpose as it is to show who our brand is, that is what our community looks like. While our businesses will most likely not be violently facing off against others, if you’re looking for a bare knuckle street brawl to defend the sanctity of almond milk over whole milk… you should seek some help… professional help, sooner than later; they are standing for a belief: principles and a purpose. And as we can see from the success that re-branding an idea, not changing it, but simply showing a different face, has on its reach; we cannot neglect the power of the human element in branding.
An Oasis of Empathy and Compassion in a Desert of Indifference.
Finding the proper formula in order to attract customers to our businesses’ front door has proven itself a unique challenge. How do we motivate and invite them to leave the relative safety and comfort of their homes without looking tone deaf to the realities that we are all living?
It is true, our clients, and society at large, expect all businesses to participate in caring for people’s health; so, if this is the case then I just want to ask: “Why do you invest your capital resource, which is already stressed, into repeating to your customers that you are taking care of them?” No one is going to give you a standing ovation for it, it’s the least that they expect from you.
