The Crow’s Nest
It’s not about giving the smartest answer… it’s about asking the sharpest questions.
More seafood into more kitchens.
Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.
Lets take a deeper dive to look at our relationship with seafood and the blue economy
Catch of the Day
Today’s Freshest News
Beyond the Horizon; the Silent Conquest.
What happens when we step out and away from these kingdoms and into the market’s no-man’s land, its savagery in full display between the packaged, frozen, and shelf-stable products that inhabit the lawless freezers and aisles?
The faux fish tribe has been journeying into no-man's land for a better part of the last three decades, slowly but surely making progress and carving out their share of the market whenever they strike gold in the form of a popularly accepted product.
The Human Side of Product Marketing
Product marketing is not about monologuing our way into a one-time purchase, a lustful hunger that can be satisfied by proximity rather than choice. It is about pointing the light ahead on their journey, rather than shining a light on ourselves; proving that our product and all its features help them better navigate through the twists and turns of life towards that sought after end-state.
In a Marketing Week article Mimi Turner, of the B2B Institute, joked that “if B2C marketers thought like B2B marketers, Coca-Cola would market itself as “brown, fizzy, and sweet”. Forget those cuddly polar bears, Coke just needs to let customers know that it’s 98% effective in reducing thirst.”
The Rhythm of Lovemarks
Stepping on toes, elbows to the head, awkward looks, and just an overwhelming feeling of being lost. An unearthly flow, a synchronized momentary chaos, an unexpected sway of the hips that leads to an embrace, and a blissful feeling of connection. You experience one or the other but you cannot experience both; either you look out at the dance floor and feel terror or you see an opportunity to improvise and connect.
A Dream Lost in Time.
From a far gone era, they once reigned the vastness of our oceans, lands and skies. Today, fossils are among the few remains that prove that they once roamed our planet. Drastic changes in the environment set off the painfully slow demise of more than a thousand species; leaving only their footprints and bones as evidence that they once thrived in a better yesterday.
