The Crow’s Nest

It’s not about giving the smartest answer… it’s about asking the sharpest questions.

More seafood into more kitchens.

Join me on the journey through the blue economy as I explore thoughts, probe questions, and share personal reflections.

Lets take a deeper dive to look at our relationship with seafood and the blue economy

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Of Economic Theory and The Archive of Life
Marketing, Consumer Habits Aacini Huerta Marketing, Consumer Habits Aacini Huerta

Of Economic Theory and The Archive of Life

Exploration and discovery have yet to encounter their bounds, even today as we sail into the first quarter of the XXI century we are frequently bestowed with unique discoveries from the natural world. One of these contemporary findings is a fascinating critter who roams from the tropics to the poles, the coasts to the mountains, the jungles to the deserts, the rural to the megalopolis: Custumarius rationalis logicus. Just as the cavernous files depicted the most prominent features; binomial nomenclature convention follows suit with the scientific name offering us clues as to the creature's most prominent characteristics. Custumarius relates to its unique capability for gathering and collecting, rationalis logicus refers to a unique behavioral trait that is observed when making choices as there is always a rational framework that leads to logical decisions. 

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The Pursuit Evoked by the Revival of the Analogue

The Pursuit Evoked by the Revival of the Analogue

For some reason which I still do not understand, we were convinced that time spent in the meditative states of selecting ingredients and preparing our meals were a waste that greedily ate away at our most valuable asset, our free time.

Back in the soothing warmth that emanates from the heating cast iron awaiting its turn, and the pot gently simmering next to the kettle; we find that the kitchen offers a gift greater than any intoxicating pleasure; true freedom found through purpose as there are few pursuits as noble as nourishing those we love. 

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Drowning Loneliness in a Sea of Cheers

Drowning Loneliness in a Sea of Cheers

With the ever increasing volume of content flowing through social media, it was beginning to get harder and harder to get your consumer’s attention, and even harder still to retain it. With an average time of a little over one second of viewing time per image, hyperinflation hit the social media currency; and I’m talking about Venezuela type hyperinflation. This invalidated the value of the like as a currency, no longer interchangeable for conversions.

So the question now is: What replaces it? Gold? Seashells? Bartering? That would be neat: give me 33 likes and the ceramic mug is yours, 8 more likes for express shipping. The question that we should be trying to answer is; What is it that consumers are searching for?

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The Bleeding Edge of Utilitarian Marketing.

The Bleeding Edge of Utilitarian Marketing.

Beauty has no place in a world that only values the utilitarian and rejects all which it does not understand or which requires patience. Pages in magazines, hours of videos on Youtube, photos on social media, and entire websites demonstrate how their products work for us in our daily lives. In his 2009 documentary film, Roger Scruton, a philosopher, questions what the use is for a friendship? What is the use of an engaging conversation? You’re not going to use it for an end, but a certain warmth that radiates from the love, the beauty of empathy and compassion envelops you. What is the use of music? Why do we feel overwhelmed with emotions whenever we hear a piano sonata or a violin suite?

We have lived a life deprived from the freedom to search out beauty, markets are inundated with utilitarian products and services. We find ourselves in a world that lacks compassion, where our channels of communication are saturated with solutions to evermore complex problems that originate from deeper needs. A world without beauty is a world that is ill.

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